May 2026 Pacing
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Health Monitor
Wegovy MASH
April → May
- CTR 0.14% → 0.24% (+68%) and clicks +89% — the strongest efficiency gain of the month.
- Impressions +12% and reach +11% month-over-month.
- We rebalanced across the four audiences — Geofence Pre, Geofence Post, Zip Pre, Zip Post — easing off a Geofence Pre–heavy April mix into Zip Pre and Zip Post to drive the stronger overall CTR.
- June focus: continue optimizing between audiences to drive the strongest CTR.
Health Monitor
Ozempic
April → May
- Impressions +9% and reach +17% — efficient unique-audience gains.
- Across the four audiences — Geofence Pre, Geofence Post, Zip Pre, Zip Post — weighting eased off Geofence Pre into Geofence Post and Zip Post, with overall CTR holding steady at ~0.16%.
- June focus: leverage new methods to lift CTR, while keeping a close watch on Brand Suitability flags.
Health Monitor
Tarpeyo
Launched May 19, 2026
May Launch
- New campaign, launched May 19 — first partial month of delivery (13-day flight).
- 316,014 impressions across geofence and zip targeting; no April baseline for comparison.
- May CTR is understated — a click-tracking issue stemming from how tracking was encoded in the creative files suppressed recorded clicks. Resolved at month-end; we expect CTR to climb in June.
- June focus: establish a true CTR baseline now that click tracking is corrected.
Lupin Pharmaceuticals
Xopenex
April → May
- Display CTR 0.47% → 0.58% (+23%), with clicks up 37%.
- CTV held ~98% completion at scale.
- OLV softened as it scaled — completion 82% → 65%, CTR 0.14% → 0.11% — while reach expanded +127%. As available inventory tightened mid-month due to the PurpleLab audience drop-off, we temporarily shifted from completion optimization to scale optimization to maintain full delivery. As the audience recovered and a new segment was introduced, we began rebalancing toward completion goals.